Ageist thinking can take many forms, from stereotypes that portray older people as incompetent or frail to discriminatory practices that limit their opportunities. Unfortunately, many older people internalise these messages, which can have a significant impact on their day-to-day life.
Internalised ageism refers to the acceptance and incorporation of negative age stereotypes into one's self-concept. It can be a consequence of a lifetime of exposure to ageism in the media, in social interactions, and in institutions. As a result, many older people may begin to believe that they are no longer capable of certain things, that their opinions don't matter, or that they are burdensome to society. This self-doubt can lead to a lack of confidence, decreased self-esteem, and even depression.
This internalised ageism can affect their social interactions, health, and well-being. Older adults may be less likely to seek out new experiences, make new friends, or pursue new hobbies. They may also be more reluctant to seek medical treatment, assuming that their health problems are just a natural part of ageing.
Ageist beliefs can also lead to a sense of hopelessness and a lack of motivation. This can make it harder for older people to advocate for themselves, stand up to discrimination, or seek out new opportunities.
So, how can we combat internalised ageism? There are several strategies that can be effective, including the following:
Challenge negative stereotypes: Be empowered to challenge negative stereotypes of ageing and to counteract them with positive affirmations.
Recognise personal strengths: Focus on the things you are good at, what you have achieved and anything accomplishments you’re proud of.
Build social connections: Seek out new social connections, including those with people of different ages and backgrounds.
Stay active: Remain physically and mentally active. This can include participating in regular exercise, volunteering, pursuing new hobbies, and engaging in lifelong learning.
Don’t be afraid to get support: Seek support from family, friends, and community organisations when needed. Support can help to combat feelings of isolation and loneliness, which are common in older age.
Keen to learn more about ageism? There are plenty more resources on our Knowledge Lab.
Updated: 21 Dec 2023